Hi, I'm Guus van de Plasse
I bridge the gap between data and product. With 5+ years in product ownership and 5+ years in data analytics, I build digital products that are informed by data and loved by users.
About Me
As a seasoned professional in product management and data analytics, I'm dedicated to building the best digital products. I combine hands-on technical skills with the soft skills gained across product management roles.
I've led international scrum teams, implemented custom search algorithms, driven app growth strategies, and built data products ranging from single analyses to full dashboards. I thrive in roles that sit at the intersection of data and product.
I actively use AI tools like Claude, ChatGPT, and GitHub Copilot to accelerate my work — from automating data pipelines and generating analysis code to building prototypes and writing product specs. I believe AI fluency is a core skill for modern product and data professionals.
Where It All Comes Together
Four career streams, one destination
Product
Ownership, roadmaps, scrum teams
5+ yearsData
Analytics, dashboards, modelling
3+ yearsTechnology
Web apps, cloud, search algorithms
8+ yearsConsulting
Client advisory, training, stakeholders
6+ yearsToday I combine all of this — building data products, leveraging AI, and driving decisions with the product mindset and people skills I've built over 11+ years.
Experience
A track record across product, data, and technology
Business Data Analyst
As part of the Customer Excellence team, I support data-driven decision-making by transforming market and customer data into actionable insights. I design and develop sustainable dashboards (Power BI), optimize data models, and collaborate cross-functionally to ensure compliant and impactful use of data. Working with platforms like Palantir Foundry, I contribute to innovation in analytics and help shape AbbVie's data strategy in the pharmaceutical landscape.
Product Owner Checkout & App Leader
Optimized the checkout process through experimentation and cross-team collaboration. Led the Dutch e-commerce app transition from a local solution to a global rollout, significantly increasing downloads and revenue through optimized push notifications and targeted campaigns. Championed a product-led, data-driven culture and mentored junior colleagues.
Product Owner
Developed multiple auction platforms with a custom Azure Search algorithm and launched a Progressive Web App. Introduced a data-driven approach, revamped transactional email flows, and merged two small teams into one international scrum team.
Consultant Analytics & Information Management
Advised clients on maximizing value from their data. Built data products from modelling and analysis to full dashboards using SQL, Python, R, QlikView/QlikSense, Google Analytics, PowerBI, Tableau, and more.
Software Consultant
Supervised implementation and maintenance of healthcare software for hospitals. Served as the bridge between medical specialists, nurses, and application managers on one side and software developers on the other. Delivered training to empower clients.
Skills
What I bring to the table
Data & Analytics
Turning raw data into actionable insights and products.
Product Management
Leading cross-functional teams to ship impactful products.
Technology
Hands-on with modern web tech and cloud platforms.
AI & Automation
Using AI tools to amplify productivity and decision-making.
Education
Human Movement Sciences
Human Movement Sciences
Public Administration & Organization
Public Administration & Organization
Certifications
PSPO Advanced
Scrum.orgPSPO
Scrum.orgPSM
Scrum.orgLeSS Practitioner
The LeSS CompanyData Scientist (Python)
DataCampSAS Visual Analytics
SASAdobe Data Workbench
AdobeDigital Analytics
PiwikLet's Connect
Open to new opportunities and interesting conversations