I bridge the gap between data and product. With 5+ years in product ownership and 5+ years in data analytics, I build digital products that are informed by data and loved by users.
As a seasoned professional in product management and data analytics, I'm dedicated to building the best digital products. I combine hands-on technical skills with the soft skills gained across product management roles.
I've led international scrum teams, implemented custom search algorithms, driven app growth strategies, and built data products ranging from single analyses to full dashboards. I thrive in roles that sit at the intersection of data and product.
I actively use AI tools like Claude, ChatGPT, and GitHub Copilot to accelerate my work — from automating data pipelines and generating analysis code to building prototypes and writing product specs. I believe AI fluency is a core skill for modern product and data professionals.
Four career streams, one destination
Ownership, roadmaps, scrum teams
5+ yearsAnalytics, dashboards, modelling
3+ yearsWeb apps, cloud, search algorithms
8+ yearsClient advisory, training, stakeholders
6+ yearsToday I combine all of this — building data products, leveraging AI, and driving decisions with the product mindset and people skills I've built over 11+ years.
A track record across product, data, and technology
As part of the Customer Excellence team, I support data-driven decision-making by transforming market and customer data into actionable insights. I design and develop sustainable dashboards (Power BI), optimize data models, and collaborate cross-functionally to ensure compliant and impactful use of data. Working with platforms like Palantir Foundry, I contribute to innovation in analytics and help shape AbbVie's data strategy in the pharmaceutical landscape.
Optimized the checkout process through experimentation and cross-team collaboration. Led the Dutch e-commerce app transition from a local solution to a global rollout, significantly increasing downloads and revenue through optimized push notifications and targeted campaigns. Championed a product-led, data-driven culture and mentored junior colleagues.
Developed multiple auction platforms with a custom Azure Search algorithm and launched a Progressive Web App. Introduced a data-driven approach, revamped transactional email flows, and merged two small teams into one international scrum team.
Advised clients on maximizing value from their data. Built data products from modelling and analysis to full dashboards using SQL, Python, R, QlikView/QlikSense, Google Analytics, PowerBI, Tableau, and more.
Supervised implementation and maintenance of healthcare software for hospitals. Served as the bridge between medical specialists, nurses, and application managers on one side and software developers on the other. Delivered training to empower clients.
What I bring to the table
Turning raw data into actionable insights and products.
Leading cross-functional teams to ship impactful products.
Hands-on with modern web tech and cloud platforms.
Using AI tools to amplify productivity and decision-making.
Open to new opportunities and interesting conversations